GA4 Analytics
Traffic, engagement, and audience.
182
▼ −18.8%
207
▼ −13.8%
39%
▼ −13.8%
Sessions
Users
Draft · 8 Oct 2026
Analytics
Last 30 days vs previous 30 · from A&S Intelligence Analytics (screenshot 8 Oct 2026). Full GSC/GA detail: GSC action plan.
Search Console
Queries, clicks, and organic visibility.
39
▼ −8.3%
1,394
▼ −15.1%
14.4
▼ −27.0%
Impressions
Clicks
Microsoft Clarity
Behaviour, scroll depth and frustration signals.
34
60
61%
54s
27
0
PC
Mobile
Website audit
A&S Intelligence Analytics · audit refreshed 5 Oct 2026 · report.artikelandswint.co.nz
Website Audit
Health score, issues, and crawled pages.
79
7
298
Notices
Warnings
Errors
52 pages crawled (IA). Phase A: fix 7 errors first; triage warnings on key URLs.
AI Search health
Whether AI search bots can crawl via robots.txt.
0
0/6
6
Blocked
AEO / GEO priority: review robots.txt, all six tracked AI crawlers are blocked. Allow reputable AI bots if policy permits, or document a deliberate block. Pair with on-page entity copy and FAQs.
SEO needs work (IA): (1) titles/meta for high-impression, low-CTR queries; (2) expand near–page-one pages (H2s, FAQs, internal links).
Clarity: 27 dead clicks on nav/CTAs.
Performance: LCP ~20.5s (Clarity lab), treat as a Phase A fix alongside SEO copy.
Search priorities (GSC export)
- Brand: artikel and swint ~50% CTR, position ~4.
- Agency terms: category queries and
/capabilities/(209 imp, 0 clicks) need titles, meta, and on-page FAQs. - Case studies: Wesco (ex-client) → hidden archive, not deleted. Highland → public when ready. New case study replaces Wesco slot.
- GA4: configure key events (contact/form) before the next review.
Draft title tags (Priority A)
| Home | Agribusiness creative agency NZ | Artikel & Swint | South Canterbury |
|---|---|
| Capabilities hub | Creative & capabilities for agribusiness | Artikel & Swint |
| Creative | Agribusiness design & brand creative | Artikel & Swint |
| Media | Rural media planning NZ | Artikel & Swint |
| Web | Agribusiness web design NZ | Artikel & Swint |
| Contact | Contact | Artikel & Swint | South Canterbury NZ |
The search job
NZ buyers (and offshore researchers) should find Artikel & Swint as a creative agency for agribusiness (strategy, design, digital, marketing, web, video, data), with a credible South Canterbury base and proof from primary-sector work. We still target “marketing agency” search phrases in FAQs and articles so Google and AI learn the difference.
Entity block (canonical)
Artikel and Swint Ltd (NZBN 9429046102669), strategic agribusiness creative agency and accredited media agency (News Publishers’ Association, New Zealand), South Canterbury, New Zealand (335 Stafford St, Timaru; PO Box 223, Timaru 7940). Creative leads; we also deliver marketing, web development, marketing intelligence (A&S Intelligence Analytics app), videography, photography, media planning and buying, strategy and social for New Zealand’s primary sector. +64 3 683 1833 · admin@artikelandswint.co.nz · artikelandswint.co.nz
Phase A: SEO on the live WordPress site · primary goal: contact enquiries.
Keyword themes (Intelligence Analytics)
| Brand | artikel and swint · artikel & swint · artikelandswint |
|---|---|
| Category (lead) | agribusiness creative agency · ag-sector creative agency · rural creative agency |
| Category (queries) | agribusiness marketing agency · rural marketing agency · accredited media agency nz · media agency agribusiness (answer with creative + accredited media positioning) |
| Services | brand strategy · rural media planning (NPA accredited) · agribusiness web · rural social · agribusiness video/photo |
| Local | marketing agency timaru · marketing agency south canterbury |
Competitors (monitor)
Primary: tracta.co.nz. Lead peer for visibility comparisons.
Also track (and use in copy/FAQs to educate search and AI):
- yieldmarketing.co.nz, socials and videography (ag sector Rushton-style), not a full creative agency
- agrarian.co.nz, rural marketing training, not a creative agency
- hotmustard.co.nz
Our label: creative agency. We also do marketing, development, data, video, photo and more (see entity block).
Draft FAQ (Home or About)
Are you a marketing agency? Not just marketing, but creative agency first. Artikel & Swint leads with brand and campaign creative for New Zealand agribusiness. We also deliver marketing, web development, marketing intelligence (A&S Intelligence Analytics app), accredited media planning and buying, videography, photography, strategy, and social.
Are you an accredited media agency? Yes. Artikel & Swint is an accredited media agency with the News Publishers’ Association (NPA) in New Zealand. That is relatively unusual for an ag-sector creative agency; we target media agency searches as well as creative-led terms. Full FAQ set: footer page /faq/ draft.
AI prompts (5)
- Best agribusiness marketing agency NZ
- Creative agencies rural/agricultural NZ
- Agribusiness brand strategy & communications NZ
- Best rural marketing agency primary sector NZ
- Artikel and Swint agribusiness agency New Zealand
Proposed URL map
| / | Brand + category + entity |
|---|---|
| /capabilities/* | Six service pillars, unique copy each |
| /work/ | Portfolio with sector + service tags |
| /about/ | Team, South Canterbury story & proof you know agribusiness (who we are, experience, trust) |
| /insights/ | Long-tail + AEO content |
| /contact/ | NAP + form |
Technical priorities
- Fix 7 audit errors; reduce issue noise across 52 URLs at migration
- Investigate 27 Clarity dead clicks on nav/CTAs
- Remove duplicate capability block on current homepage
- GSC index: 12 URLs in 404 / redirect / not-indexed buckets, export examples from GSC
- 301 map before launch · schema: Organization, LocalBusiness, WebSite