1. Search & visibility
How the site is performing today, Google, site health, and what to improve first (including AI search readiness).
Project scope
We are focusing on the New Zealand site. The main goal is more contact enquiries.
Positioning (Nick): Artikel & Swint is a creative agency, not a marketing-only label. We are also an accredited media agency (NPA, New Zealand), which is unusual for an ag-sector creative shop: target media agency searches as well as creative/marketing. Spell out the full offer: marketing, social, web, brand, photo, video, media planning, data (A&S Intelligence Analytics app), and more. Highlight accreditation on About and the new footer FAQ page (draft).
Now
- Fix a few urgent site issues (old project pages, duplicate page titles)
- Improve how we show up in Google and in AI-assisted search
- Publish Industry News articles (drafts in card 3, including Google spam update Oct 2026)
- Update key page titles and wording where the data shows opportunity
- Tidy the portfolio (what we promote vs archive)
Two new capability pages: (1) AI marketing: how we optimise client website and social with AI-assisted search & content (like Plato’s AI service). (2) A&S Intelligence Analytics: our in-house product (portal + reports). Drafts in card 2.
Later: full visual redesign when our designer is back from maternity leave.
Sign-off: Nick Symister · Artikel and Swint Ltd (NZBN 9429046102669).
First on the live site: redirect three old featured projects (Primary ITO, Golden Bay Dolomite, Cates) to Our Work, and give Industry News pages distinct titles.
2. Website copy
Phase A copy (not full rewrites yet): Q&As to paste on each live WordPress URL for AEO (Home, capabilities, About, contact, key Industry News posts). Includes accredited media agency (NPA) on About, media and FAQs. Separate footer-only FAQ page draft. Plus two capability pages: AI marketing service and A&S Intelligence Analytics product (product draft has a yellow Yoast paste box for title, meta, intro and hero filename; FAQs and image captions are live copy on the draft).
3. Industry News articles
Eight Industry News pieces: six live or scheduled, plus two new topics on brand equity and integrated media. Full copy on separate pages; review box at the end of each for sign-off.
4. Keywords & search language
Nick: What do people type in Google (and ask in AI) to find an agency like us? Real Search Console queries, draft keyword themes (creative, marketing, media agency, local, services), and AI-style questions to fold into titles, meta and FAQs.
5. Industry News — social calendar
Ready-to-schedule copy for Facebook, Instagram (same text), LinkedIn and Google Business Profile, promoting 2026 Industry News articles. Posts are spaced about five days apart, starting Monday 13 October 2026. Each row lists CTA label and article link (GBP: set the button to match the CTA).