Nick sign-off · 8 Oct 2026
Nick asked: Can we find out from Google and AI what search terms people use to find an agency like us, so we can include them as keywords?
Yes. We use three sources:
- Google Search Console on artikelandswint.co.nz: what people already type before Google shows our pages (see table below).
- Keyword tools (Google Ads Keyword Planner, SE Ranking in A&S Intelligence Analytics): related phrases and estimated NZ search volume (optional follow-up export).
- AI-assisted search (Google AI Overviews, ChatGPT, Perplexity, Gemini): natural-language questions we answer on the site so models can cite us (AEO/GEO).
Use approved phrases in title tags, meta descriptions, H2s, and FAQ answers. We lead with creative agency but still answer marketing agency and media agency queries (including accredited media agency, NPA).
Already searching (Google Search Console)
Export 8 Oct 2026. Agency-intent queries (excluding client-brand noise such as Wesco / Highland where noted in the action plan).
What does Position mean? In Search Console, Position is the average rank of our site in Google results when someone searched that phrase (over the report period). 1 is the top organic result; roughly 1–10 is page one, 11–20 is page two, and so on. Lower is better. The number can be a decimal (e.g. 15.8) because Google averages many searches: we might appear 8th one day and 20th another. It is not a fixed “we are always #16”. Impressions = how often our listing was shown; Clicks = how often someone clicked through. A query with lots of impressions but a position around 11–20 is a strong candidate for title, meta and on-page improvements to move onto page one.
| Query | Impressions | Clicks | Position | Suggested page |
|---|---|---|---|---|
| ag-sector creative agency nz | 141 | 0 | 15.8 | Home · Creative capability |
| agribusiness marketing agency nz | 113 | 0 | 15.5 | Home · Capabilities hub (creative-first FAQ) |
| rural advertising agency nz | 80 | 1 | 22.9 | Home FAQ · Media capability |
| seo for agribusiness | 75 | 0 | 5.8 | Industry News SEO article |
| marketing to farmers online | 45 | 0 | 12.6 | Farmers online article · Digital |
| social media marketing for agribusiness | 32 | 0 | 28.7 | Social capability |
| content creation for rural businesses | 29 | 0 | 93 | Social · Insights |
| rural marketing agency | 25 | 1 | 16.4 | Home · Capabilities hub |
| primary industry advertising agency | 14 | 0 | 20.9 | Media · About |
| rural advertising agency | 14 | 0 | 11.5 | Media · Footer FAQ |
| new zealand agricultural video production | 11 | 0 | 21.8 | Video & photo capability |
| agriculture website design nz | 10 | 0 | 71.6 | Web capability · Contact |
| agribusiness marketing agency | 8 | 0 | 21.6 | Home |
| marketing to nz farmers | 8 | 0 | 35.8 | Digital · Farmers online |
| rural digital marketing nz | 7 | 0 | 46.1 | Digital capability |
Brand: artikel and swint (96 impressions, 48 clicks, ~50% CTR, position ~4) is strong. Priority is improving category terms (many impressions, almost no clicks).
Keyword themes to include (draft list)
Group for copywriters. Add or remove after Nick review.
| Creative (lead) | agribusiness creative agency nz · ag-sector creative agency · rural creative agency · strategic agribusiness creative agency |
|---|---|
| Marketing (answer, don’t rebrand) | agribusiness marketing agency nz · rural marketing agency · agricultural marketing agency · farm marketing nz · primary sector marketing |
| Media (Nick) | accredited media agency nz · media agency timaru · rural media planning · media planning and buying agriculture · primary industry advertising agency · rural advertising agency nz |
| Local | marketing agency timaru · creative agency south canterbury · web design timaru · timaru marketing agency |
| Services | agribusiness brand strategy · rural social media · agribusiness web design · agribusiness videography · rural communications nz · digital marketing primary sector |
| New capabilities | ai marketing agribusiness · ai search optimisation nz · marketing intelligence agriculture (A&S Intelligence Analytics) |
AI-style questions (answer on-site)
These match how people ask ChatGPT, Perplexity, Gemini and Google AI Overviews. Draft one clear answer per prompt (Home, About, capability section, or footer FAQ).
| IA tracked prompts | Best agribusiness marketing agency NZ · Creative agencies rural/agricultural NZ · Agribusiness brand strategy & communications NZ · Best rural marketing agency primary sector NZ · Artikel and Swint agribusiness agency New Zealand |
|---|---|
| Extra to test in AI tools | Accredited media agency for agriculture New Zealand · Creative agency South Canterbury primary sector · Who does media planning for rural brands in NZ? · Agribusiness website and social media agency South Canterbury |
Where this goes live
- Title & meta: GSC action plan (Priority A URLs).
- FAQs & Q&As: Website copy draft and footer FAQ.
- Strategy context: Search & visibility summary.
Follow-up (optional): Export top 20 non-brand phrases with monthly NZ volume from Keyword Planner or SE Ranking; compare again in GSC 14–28 days after Phase A updates.