Updated · 8 Oct 2026
Overall status in IA: needs attention (1 metric up, 8 down vs prior 30 days). Website rebuild should lead with the two SEO recommendations below; social/Reels items are parallel marketing work.
Search & traffic
| GSC impressions | 1,488 (−17.7%) |
|---|---|
| GSC clicks | 42 (−4.5%) · ~2.8% CTR |
| GSC avg position | 14.4 (worse) |
| GA4 users / sessions | 210 (−10.6%) / 235 (−6.0%) |
| Engagement rate | 41% |
Site health (audit)
| Health score | 79 |
|---|---|
| Errors / issues / pages | 7 / 298 / 52 |
UX (Clarity)
Scroll depth 61%, active time 54s. 27 dead clicks (0 rage clicks), review nav and CTAs, especially on mobile. Lab LCP ~20.5s, performance work in Phase A. Only 8 days of Clarity history in this report.
Website priorities (from IA)
- Rewrite titles and meta for high-impression, low-CTR queries
- Expand near–page-one pages: H2s, FAQs, internal links from capability pages
- Remove duplicate capability block on homepage
- Resolve 7 audit errors; prune thin URLs in migration
Other channels (context)
- Facebook: 90 impressions (−30.2%), 143 followers
- Instagram: 0 reach (−100%), 113 followers
- LinkedIn: connector error in app, fix for full report
- Meta Ads: no spend
GSC snapshot (export 8 Oct)
- Home: 1,299 imp · 91 clicks · pos ~18
- Case studies Wesco + Highland: 2k+ imp · client-brand queries
- Capabilities hub: 209 imp · 0 clicks